Studio M for Entertainment & Live Experiences
Own the audience. Keep the relationship.
Studio M gives venues, promoters, event producers, and talent a direct audience layer for capturing interest, organizing fan and guest data, communicating across events, and bringing people back.
Interest before the ticket sale
A direct invitation
- To
- Miami · House + disco
- Subject
- Your early access opens Friday
Hi Riley, early access for the next Late Night Sessions opens Friday. You asked about the next event, so we are sharing the details with you first.
Attention is not the same thing as an audience.
You can have thousands of followers and still depend on an algorithm to reach them. You can sell hundreds of tickets and still have limited control over the relationship with the buyer. You can fill a room tonight and start from almost zero when you announce the next event.
Every event should make the next event easier to sell. Stop rebuilding distribution from zero every time. Studio M gives that relationship somewhere to live.
Make interest the start of a relationship.
Audience Capture
Build an audience before the ticket sale.
Not everyone who is interested is ready to buy today. Give people other ways to raise their hand.
- Waitlist signups
- Early access
- RSVPs
- VIP interest
- Genre or event preferences
- City or neighborhood interest
- Giveaway entries
- Website leads and guest inquiries
Interest before the ticket sale
Audience Segmentation
Know more than an email address.
The same message should not go to everyone. The better you understand the audience, the less every campaign has to behave like a cold launch.
- Event attended
- Event interest
- Genre
- City
- Venue
- Frequency
- VIP interest
- Campaign engagement
A person, with preferences
| City | Miami |
|---|---|
| Interest | House + disco |
| Previous event | Late Night Sessions |
| Next audience | Miami house music |
These preferences help the team choose which invitation to send.
Email & SMS
Communicate directly.
Social channels help people discover your events. Email and SMS let you continue that relationship directly.
- Announce events
- Give early access
- Promote ticket drops
- Send reminders
- Share event-day information
- Follow up after events
- Promote the next relevant experience
A direct invitation
- To
- Miami · House + disco
- Subject
- Your early access opens Friday
Hi Riley, early access for the next Late Night Sessions opens Friday. You asked about the next event, so we are sharing the details with you first.
Build the event lifecycle.
The event journey should not begin when the ticket goes on sale and end when the lights come on.
Keep the context between experiences.
The relationship across events
Riley Chen · Late Night Sessions
- 1Joined
Riley signed up for early access.
- 2Attended
Riley attended Late Night Sessions.
- 3Reconnected
Riley asked about the next event.
CRM & Audience HistoryOne audience across multiple experiences.
A fan may attend three different events. A guest may visit a venue several times. Those should not necessarily be treated as unrelated transactions.
- A connected record of the relationship
- An audience that becomes more valuable over time
Event information, easy to find
What time do the doors open?
Doors open at 9pm. The first set begins at 10pm.
View the supporting context
- Event
- Late Night Sessions
- Doors
- 9pm
- First set
- 10pm
AIUse AI to improve access, not replace the experience.
The AI belongs behind the experience, not at the center of it.
- Answer common event questions
- Provide approved venue information
- Handle basic guest inquiries
- Collect preferences
- Route requests
- Summarize conversations
- Support internal workflows
Built for different parts of the live experience economy.
Founding partnerPromoters & Event Producers
Your audience is the asset.
Founding partnerArtists & Talent
Build the direct relationship behind your following.
Ticketing is a transaction layer. Your audience should be bigger than the transaction.
Studio M is not positioned as a replacement for ticketing infrastructure.
One connected audience layer.
=A direct audience across experiences
Who Studio M is for
Designed around operators that create recurring live experiences and benefit from repeat audience relationships. The strongest initial fit is promoters and event producers, then venues. Artists and talent remain a later or more selective use case.
That includes
Founding Partner ProgramHelp build the modern audience stack for live experiences.
Every experience should strengthen the audience behind the next one. We are particularly interested in venues and promoters with recurring events.
Make every experience build the audience behind the next one.
See how Studio M can become the direct audience layer behind your venue, event brand, or live experience.